Graffiti

This is JR's work. He is a graffiti artist or he describes it as "photograffeur" and last october he won the TED prize for 2011. He takes photographs of people and he places them on buildings or in this case on the side of a hill and on a train. The train carries different sets of eyes so as it passes the three different faces it changes the person. How clever! I'm not going to say that I endorse graffiti but I do believe they are very creative. One person that has stunned the world is a man called "Banksy". He puts up profound controversial images around the city and his art is worth A LOT of money. But what makes JR or Banksy's work so good? They are very creative and they are showing their artistic abilities to people in way that grabs their attention. So if we apply this in terms of business we can think of it as clever marketing. If we can get our product to stand out above other "graffiti artists" then we are going to see success. Don't go out and vandalize a building but go out and harness your creative thinking.

Tyson McLaws