Cookies and Business

Cookies were brought up in class the other day by our TA. Not the type of cookies that you eat but the ones that are related the the internet and your IP address's site history. It was fascinating that this was brought up and being used for business applications. The example was that of an airline company keeping track of how many times one would look at a particular flight plan. The price would go up time after time because the cookies being saved showed this airline company just how interested the potential buyer was. this is the fascinating part, the ironic part is that this would be brought up in a negative light. As business students in a business class, we should be learning how to properly apply things like technology to a business setting. If this is part of what leads to success in an industry, business students should look into it on a less than critical note. Business is business and the farther one goes into studying this field the more they will realize that it is necessary to do what it takes, just as the aforementioned airline company understands. Still, delete your browsing history once and a while.