Innovation

This most recent Christmas, it seemed like every mac-head got the iPad, Apple's new tablet. Just three months later, the iPad 2 is born. That means those tech-obsessed, need-the-latest-and-greatest Apple customers only got to enjoy their "new" gadget until March and now their being told through advertising that their toy is obsolete. The same thing has been seen with the iPod. Apple seems to put out a newer, better version of their products every few weeks. It raises the question of why? Why would a company keep their customer in a perpetual state of frustration? Because by creating new versions of their products so quickly after everyone buys the older version, Apple keeps customers on a string. They make their customers feel inadequate and jealous of the new products, making them go out and buy the slightly newer version, even though it only has a couple new features. In this case, innovation is good for the company but maybe not the for the consumer. I use a PC in part because of this business tactic. I find it sneaky and wrong to trick your customers who trust you to give them the best product for their money. Thus, because of the same business tactic that may be increasing their revenue from loyal Apple customers, they've closed and locked the door to me and my money. Innovation is supposed to be the ideal for the consumer - a way to better society as a whole through the betterment of products. Instead, Apple has used this to isolate their customers from going elsewhere and creates a rift between PC users and the insufferable mac-heads. Save your money and your frustration - buy a PC

Marcus Lancaster