Business by Design

http://www.youtube.com/watch?v=qoWB5Qr0JQ0


This is a video of a few guys that took simple surfing to a new level. By Combining ideas and thinking like a designer, Laird Hamilton produced an entirely new product. Using something called a hydrofoil, essentially a metal fin taken from an AirChair that was then strapped onto the bottom of a surfboard he came up with a surfboard that will fly over the waves.

Using Design thinking as a means to an end, they can now use this new idea/product to use any wave out there. They can ride with rain and wind, and maybe one day use the new hydrofoil to ride a hundred foot wave.

This video mentions the fact that there are hundreds of surf board “shapers” but none have come up with such results. This is a great example of the benefits from design thinking and getting away from the every day.

Brady Walker