I watched this clip in my Interior Design class and I was really impressed by this company. When describing how they came up with their products they seem to follow some of the IDEO principles we have been learning. They did research, collaborated, brainstormed with one another, and went through the knowledge funnel again and again till they came up with the human-centered product the desired. They began with something they believed was broken like the small amount of space in their New York apartments and figured out the best way to solve the problem. They were creative and thought outside of the normal parameters of furniture and wall dividers to create and modern human centered product.
http://www.youtube.com/watch?v=S9Xlqs0M2l0&NR=1
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