Near the end

We've almost completed our semester in Business By Design; and there has always been an enormous emphasis on BUSINESS in terms of design. Additionally we experienced the creative process individually and in groups - as in the Restroom Rethink. However, I feel that the greatest value this class imparts is viewing things in terms of design. Just learning of the value creation inherent in design prompts one to see it in the "designed" things around them, such as the keyboard I'm typing on now. Similarly the relative focus on design companies have becomes more and more apparent based on things such as commercials. One car company may state its focus on innovation, while another may focus on the results. Odd that the most valuable lesson, a change in perception, would be the simplest and among the first.