Business by Design

When Brooke taught the lesson just after the Super Bowl, I immediately thought about this. I remember she showed us the Crysler Commercial with Eminem in it that aired during the Super Bowl and we had a class discussion about it. I recall one student in class raised the point of how he thought it was ironic that Crysler could afford to do a fairly long commercial, with Eminem in it, during the Super Bowl, considering their current financial state.

Brooke also raised the point of how the commercial made Detroit look like a nice, but tough town with cool people that had pride in what they do. Another student in class though, made sure to testify that Detroit was not all that nice, nor safe for that matter, or a city at all. She had been there just recently and had taken some pictures of some of the places there, and it reflected that the city failed to upkeep many of its places, one of her examples being that of an old theatre or some kind of business or building that had shut down, but still remained with everything unkept. Another one of her examples was that of an old building that was essentially gutted and then used as a parking garage. Overall, I think all of these points just go to show how companies can go to great lengths in advertising to make their product, or even city look a lot better than it really is, even if it means spending a lot of money to do it. This clip, just reminds me of the fact of how Detroit really is, and provides some laughs at the same time.